To stay competitive, digital marketing agencies must offer various products and services. But building a suite of tools and solutions in-house requires a lot of work.
Many marketing agencies turn to white-label solutions to save time and money. These are re-brandable products and services that agency resellers sell to business clients.
Branding
Branding is a vital part of what is white label marketing. It can help your business grow and improve its reputation when done correctly. It can also save you time and money. Developing in-house products and services can be expensive, especially if new employees need to be hired and trained. It can also take time to keep up with the latest trends in digital marketing.
If you need a specific service for your business, such as search engine optimization (SEO), hiring a white-label agency to do the work for you may be more cost-effective. This will allow you to focus on your other services and ensure high work quality.
For example, many supermarkets sell their brands of products. These products are manufactured by other companies and then packaged under the supermarket’s name. A similar model exists for white-label products.
Pricing
From customer support to web and app development and even logo design, almost any product or service in business can be white-labeled. The concept is simple. A company that produces a product or service agrees with another party to fulfill the services on their behalf and under their brand name.
For example, a company offering SEO and website development might partner with an agency specializing in those areas to provide complete marketing campaigns for their clients. This arrangement allows them to expand their offerings without the expense and hassle of hiring and training new employees.
This also helps them avoid high overhead costs and focus on what they do best: creating state-of-the-art marketing strategies and tools to give them a competitive advantage. Even the most successful businesses can experience periods of slower growth, and working with a white-label marketing agency can help them revive their sales numbers. Businesses can increase revenue by innovatively connecting with customers.
Implementation
White-label marketing enables businesses to scale up their offerings without investing time and resources into developing new products. It also helps businesses refrain from paying for services that may not deliver a positive ROI.
For example, a pet boutique might purchase a white-label product like a live chat widget for their website. The company that sells the widget may offer additional services like web development, content marketing, and PPC management. The pet boutique can resell these services to their clients, generating recurring revenue.
When deciding on a white-label partner, choosing one that aligns with your business goals is essential. It’s also a good idea to understand their approach to marketing fulfillment, including how they will avoid sniping your clients and ensure that all work is delivered with quality and consistency. This is especially true for digital marketing, where scalability is critical to success. Choosing the right agency can help your business grow and succeed in the long term.
Distribution
Digital marketing constantly changes; it takes massive training to keep up with the latest trends and best practices. White labeling can be your answer unless you have the resources to staff an in-house marketing team.
Product development, market analysis, and branding are all time-consuming processes. Using a white-label agency can save your company time and money by instantly providing you with a professional team of specialists when needed.
Whether you want to expand your current marketing offerings or be more competitive, white-label marketing can help you do it all. By offering re-brandable products and services to your local business clients, you can provide them with tried-and-true solutions to improve their ROI. When creating your offerings, remember to offer packages that include both products and services, as this removes decision fatigue for clients and discourages a-la-carte purchasing. This will also increase your margins and revenue potential.