With over 500 million active users, TikTok is one of the fastest-growing social media platforms. Using unique formats like Brand takeover ads and Top view ads, brands can gain visibility with a targeted audience.
TikTok offers a robust dashboard for ad management called the Ads Manager. This allows you to create campaigns and ad groups with specific audiences, campaign objectives and budgets.
1. Create a Budget
Once you’ve signed up for a TikTok Ads account, click on the “Campaigns” tab. You’ll be prompted to enter all of the details for your campaign, including objectives, ad placements (such as feed video or Top View), and an ad budget. You can even check out at this link to know how tiktok comments works for your account visibility.
TikTok ads operate using an auction/bidding model, so you decide what you’re willing to pay per optimization goal—like views, clicks, or impressions. You’ll also determine a minimum daily budget and select either lifetime or standard delivery.
Experienced marketers recommend setting an ad budget of at least $500 for even a simple campaign, though some suggest you should consider going as high as $120,000 if your goals are ambitious. You’ll then be asked to create an ad group and choose either ad placements or automatic placement, where the platform will optimize your delivery based on the specified objective.
2. Set a Spending Limit
Before launching your first TikTok ad, set an appropriate budget. Generally, we recommend a daily budget of $50 or more per campaign and $20 or more for individual ad groups. We also advise against running campaigns during holidays and other busy times, as this can skew your test results.
Once you’ve established your budget, decide how long you want your campaign to last and set a goal for your conversions. Then, select your audience based on factors such as age, behaviors, device, interests, and physical location.
Finally, select a display name for your ads and include a description of your offer to help the TikTok algorithms understand what your ad is about. Remember to limit the video length and make sure it is in vertical format to ensure key imagery or text details aren’t cut off. It’s also important to use a TikTok pixel to track ad performance and optimize your ad for success
3. Track Your Spending
To make the most of your ad budget, track KPIs that are relevant to your business and goals. These might include Cost per Click (CPC) and Engagement Rate.
To get started, create a campaign. Choose a name, a campaign objective (like App Install or Traffic) and a budget. Campaigns can be set to a daily or lifetime budget.
Once your campaign is created, you can begin creating ad groups. Each ad group can have different audiences, optimization goals and ad placements. Using this feature allows you to test ad creative and optimize your ads on an ongoing basis.
It’s important to use ad groups that are tightly targeted to your audience. For example, ad groups that are only targeting women aged 25-34 who love traveling are more likely to be effective than campaigns that are targeted to everyone on TikTok. This will help you maximize your reach and achieve your campaign objectives. This is particularly true for campaigns that are generating conversions.
4. Set Goals
When you start a campaign on TikTok, you need to set clear advertising goals. This could be anything from increasing brand awareness to generating conversions (like app downloads or website clicks).
TikTok ads are native video advertisements that appear in the For You feed alongside organic content on TikTok. They can be up to 15 seconds long and are skippable. By visiting this link you will know how ads can be created using a variety of call-to-action types, such as branded hashtag challenges and TikTok Collection Ads, which feature full screen product images that make it hard for viewers to pass up the merchandise.
You can also optimize your advertising efforts by targeting specific audience groups that are more likely to respond to your product. For example, Partymachines uses behavior targeting to reach potential customers who are interested in renting its foam-generating machines. This results in a lower cost per click and helps maximize return on ad spend (ROAS). You can even use lookalike audiences to target high-value customers and reach more of them.